About BBC Worldwide Labs

' It brings innovation into the heart of BBC Worldwide whilst exposing our start-ups to a world-class media organisation. '

Each year, we invite six companies to participate in a six months accelerator programme. During this time the start-ups are mentored by our dedicated team of industry experts and introduced to BBC Worldwide’s global network. It’s a two-way relationship, exposing BBC Worldwide to innovation and disruptive technologies, while supporting promising UK digital entrepreneurs to grow their potential.

BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Our vision is to build BBC’s brands, audiences, commercial returns and reputation across the world.

In 2015/16, BBC Worldwide's headline sales were £1,029.4m with headline profits of £133.8m. For more detailed performance information please see our Annual Review webpage.

Meet our team

Labs - Profile

Jackie Lee-Joe

Chief Marketing Officer at BBC Worldwide


Agnieszka Krukowska

Agnieszka (Annie) Krukowska is responsible for planning and executing the Labs programme and helping to facilitate commercial deals between Labs companies and the various BBC Worldwide business units. Annie has previously worked in senior operations roles for BBC Store, BSkyB, ITV and Microsoft Advertising.

Riccardo Donato

Riccardo Donato

Riccardo Donato has overall responsibility for BBCW Labs in his role as Head of Digital Commercial and Strategy within BBCW’s Global Markets division. Previously he has worked in commercial roles at Sky, Virgin Media and Channel 4.


Simon Foster

Simon is Head of Digital Marketing within BBC Worldwide’s Global Brands division and has previously worked in senior digital marketing roles at Disney, Channel 4 and Emap TV. Simon’s focus is on assisting our Lab’s start-ups with their go-to-market readiness.

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