Introducing the first start-ups to join Labs.

With the overwhelming number of strong applications we couldn’t limit it to five, so here are six start-ups with proven teams, innovative technologies and a passion for their work. We are thrilled to have them on board and can’t wait to get started.

FloovedFlooved is an online subscription platform that gives students access to a tailored collection of university textbooks, monographs, video media and trade non-fiction on any web-enabled device. They also incorporate and curate the webs’ best free content, making it interactive and dynamic. The goal is to help students transform their educational experience so that they learn better, faster, and smarter.

Founded by Hamish Brocklebank and Nicolas Philippe, the company has been awarded a TSB Grant and has had early success signing up many large publishers.

 

https://www.flooved.com/

FoodityFoodity’s e-commerce tool kit provides publishers with simple tools to turn recipe ingredients into online shopping baskets. The technology has already been adopted by recipe publishers and major grocery manufacturers and retailers, helping customers plan their grocery purchases to suit their budgets and dietary needs, measure their nutritional intakes and discover food they’ll love. As Foodity helps shoppers plan, they share insights into purchasing intent, leading to great opportunities to inform and influence them.
Foodity was founded by Hannah Wong, a mum who wanted tools to help her shop and eat better and who created the ResourcefulCook.com, Will Kelly the developer behind Key2Luxury and the Global Party, Hercules Fisherman, previously CTO and co-founder of FizzBack, a consumer engagement platform recently sold for $80m to Nice Systems, and brothers Johnathan and Matthew Agnes.

http://foodity.com/

Ko-SuKO-SU is an interactive mobile learning platform that enables teaching and learning via mobile phones. It can be used by individuals, schools, small businesses and large corporates alike, allowing users to create interactive activities optimised for the mobile screen. KO-SU goes beyond the traditional classroom and can be used anywhere a mobile device goes. Interactive activities are created from templates that support text, images, audio, videos, multiple choice, free text questions and even drawing tasks.

Founded by Gerlinde Gniewosz and Emanuele Cipolloni both with entrepreneurial and long standing experience in mobile technology.
 

www.ko-su.com
Facebook: http://www.facebook.com/kosuMobile
youTube taster video: http://bit.ly/kosuMobile

Yakatak has developed a cloud-based mobile app platform that delivers innovative social broadcast services primarily targeted at emerging markets.

Founded by Simon Davies and Andy Humphreys, the team has worked in a variety of businesses including: Antix Labs, BT Research Labs, France Telecom, Snaptu (acquired by Facebook in 2011), Surf Kitchen and Volantis.

miniMonosMiniMonos is an ethical brand for children based on a virtual world for kids aged 6 -12. Children join for free to get a monkey avatar, interact with others on the site and play games. Since launching in the UK, the site has attracted over 1 million registered users. MiniMonos members have now completed over 1,000 real work eco projects in their communities and received recognition and rewards in our virtual world.

Founded by Melissa Clark-Reynolds, Deborah Todd and Greg Montgomery all with long standing careers in gaming and tech.

http://minimonos.com

wirewaxwireWAX is an online tool for adding clickable/touchable hotspots or ‘tags’ to moving people and objects in video. Users can then link those tags to in-video pop-ups with more information, images and/or click-through links. They can also add SoundCloud tracks, Instagram images, YouTube videos and lots more. Users who want a bespoke experience can request a custom tag and pop-up to fit their campaign or brand. wireWAX works across platforms and devices and is being used by global brands such as Nike, Tommy Hilfiger, Rip Curl, Levi’s to create powerful, innovative and, in some cases, monetised interactive video experiences.

Founded by Steve Callanan who has over 10 years experience in TV/video production and video technology and Dan Garraway with web tech, data, comms and infrastructure background.

http://www.wirewax.com/
Facebook: http://www.facebook.com/wirewax