Global Brands

Our portfolio includes an array of the BBC’s biggest global franchise brands. We are responsible for leading the development and growth of these brands to ensure they continue to surprise and delight our global audiences and be competitive in an increasingly saturated market.

The brands include the world’s no.1 TV motoring entertainment show, Top Gear, where we see global roll-out of the latest series and local format versions in China, the USA, France, Italy and South Korea. In addition to world-renowned entertainment format Dancing with the Stars, the international version of the UK’s Strictly Come Dancing, Doctor Who, Sherlock, BBC Earth (incl. Planet Earth II and Blue Planet II), Hey Duggee and many other brands which represent bold British creativity. The team covers a wide range of skills including: marketing and franchise brand management; digital marketing (web, social, CRM); creative campaign development and production; events and trade shows; commercial partnership development and research & insights.

We are not limited to existing IP and are able to leverage our creativity and expertise to create new and original digital first content.

The team covers a wide range of functions including: marketing and franchise brand management; digital marketing (web, social, CRM); creative campaign development and production; events and trade shows; commercial partnership development, digital commissioning and research & insights.

Collectively we support 29 websites in seven languages, 6 social platforms, 12 global social profiles and 8 global YouTube channels, and send 12m+ emails a month. Online reaches 0.8m Unique Users per month, social ~23m and CRM ~2m.

Automated Claiming of Content on YouTube

We currently have 11 primary BBC YouTube channels that generate more than 17 million video views per month across the world. We publish between 50 and 100 new videos per month. All this content is governed by copyright and IP rights, and we have contractual obligation to protect it. For that reason, we are very diligent in reconnecting all our videos that are not uploaded by us with our brands and official YouTube channels.

We are looking for a team with an innovative solution to improve the speed and accuracy of claiming our content from across YouTube. Ideally, your solution should automatically surface content based on predefined keywords, titles, descriptions, tags and other metadata that is not picked up by Content ID.

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Digital Traffic Trading

Our digital marketing team work on delivering a range of digital-first content and communications, from short form video to influencer marketing, in order to grow audiences across our digital platforms. The content and messaging is mainly distributed across our global brands’ digital ecosystem – made up of owned and earned channels. We continuously work on optimising the effectiveness and engagement of our digital marketing. Sometimes this is achieved by exchanging and trading traffic with other complimentary publishers or brands.  

We would like to work with an innovative team to trial, and if successful, implement a solution to automate the trade and exchange our digital traffic with partners, at scale. We have seen similar products and exchange networks emerge around owned destination web publishers (e.g. ), but what about 3rd party platform traffic trading?  

As a minimum, the solution should allow us to search for and connect with new publishing partners around specific campaigns and content; customise the amount of traffic available for each exchange and over the life of the partnership; visibility and management of reciprocal activities; complete editorial control.

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Analytics and Insight Automation

We are looking for a solution to automatically capture and distribute content performance, customer analytics, sentiment analysis and insight on our content across linear and digital channels globally. This data will be used by our content sales and marketing teams for their marketing campaigns, trading and business decisions. The data and reports should be available in real-time.

The solution should also allow us for comparison and benchmark of our content performance against our immediate digital competitors.

As a minimum, the solution should allow to search for, view and download all research and insight reports by market, demographics, channel, campaigns and title. The reports should also include real-time overnight ratings on linear and digital channels, and performance and sentiment across the main social media.

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Digital-first Storytelling - Top Gear

During the series broadcast period we create and publish numerous pieces of content including episodic trailers, first-look and behind-the-scenes content. We also live-tweet each episode, alongside always-on weekday content, to maintain buzz around the series between TX days. Alongside, we commission, produce and/or develop original short-form content for owned and earned social channels for brand awareness. These include strands such as 0-60, Drag Races, Rory Reid’s Road Trips and partnership video content. 

Approximately 45% of traffic to comes from our social platforms. This regular, high-quality content also serves to help us grow the reach of our social platforms and engage online communities. 

While we always scout for generic ideas how to make our content reach new audiences with new formats and stories, here is a specific project we would like to invite you to apply for.

To ensure the success of Top Gear Series 25 launch in early 2018, we are looking for innovative ways to engage our audience online. Whether that’s through the delivery of content in a more immersive fashion, an interactive digital product, or the move into a new digital space entirely, we want to take Top Gear’s first-class production values into an area of digital storytelling that’s new to the automotive entertainment world. Application deadline is Saturday 30th September.

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Digital Producers

We are looking for the next generation of digital producers and creative individuals with innovative formats and audience engagement ideas. We want to unlock new value, and create new digital IP, ultimately measured by increased revenues from content sales, distribution, and advertising opportunities or by increasing marketing value to our franchise brands.

There should be a focus on engaging with audiences through digital-first storytelling including Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), AI and Messaging Bots, and other new products being rolled out by social media. We should be targeting audiences based on their actual online behavior, and will look for ideas that could only work in the digital realm (e.g. not a TV idea put on to the internet).

Apply Here