Our portfolio includes an array of the BBC’s biggest global franchise brands. We are responsible for leading the development and growth of these brands to ensure they continue to surprise and delight our global audiences and be competitive in an increasingly saturated market.
The brands include the world’s no.1 TV motoring entertainment show, Top Gear, where we see global roll-out of the latest series and local format versions in China, the USA, France, Italy and South Korea. In addition to world-renowned entertainment format Dancing with the Stars, the international version of the UK’s Strictly Come Dancing, Doctor Who, Sherlock, BBC Earth (incl. Planet Earth II and Blue Planet II), Hey Duggee and many other brands which represent bold British creativity. The team covers a wide range of skills including: marketing and franchise brand management; digital marketing (web, social, CRM); creative campaign development and production; events and trade shows; commercial partnership development and research & insights.
We are not limited to existing IP and are able to leverage our creativity and expertise to create new and original digital first content.
The team covers a wide range of functions including: marketing and franchise brand management; digital marketing (web, social, CRM); creative campaign development and production; events and trade shows; commercial partnership development, digital commissioning and research & insights.
Collectively we support 29 websites in seven languages, 6 social platforms, 12 global social profiles and 8 global YouTube channels, and send 12m+ emails a month. Online reaches 0.8m Unique Users per month, social ~23m and CRM ~2m.