VP, Head of Marketing Effectiveness, BBC Worldwide

Location: London, UK

A strategic leader and business innovator who is constantly pushing the boundaries in the marketing space to transform relationships with customers to drive business growth

- Focused on innovation and the cultural change required to deliver it
- Commercial and creative
- Consumer- focused and driven
- Technology, digital and data literate
- A good translator and motivator across business functions
- Motivated by developing others
Specialties
Marketing effectiveness, innovation, consumer insight, digital, eCRM, analytics, media, brand planning and strategy, multi-channel marketing, marketing capability development, common sense, pragmatism, energy and enthusiasm.