Sophie JourlaitCategory: Mentors
International business leader, I am fascinated by society, creativity, sustainability and innovation.
My voice is strategy and marketing in innovative industries. My motto is experiential story telling.
I joined recently BBC Worldwide as head of cross business ad sales propositions, marketing and leveraging BBC WW assets to stimulate further BBC advertising leadership across regions.
Prior to joining the BBC, I worked on a wide range of projects covering branding, marketing, strategy, product creation, consumer experience design, finance and operations in diverses environments from HP, O2, Nike to Red Herring.
Since 2008, I have been exploring new business practice in supporting a portfolio of social enterprises (MyBnk, Hachney Pirates, Food Cycle and Progress), and became recently trustee at FoodCycle.