Tom Bowman

Category: Mentors
VP Global Strategy & Sales Operations, BBC Worldwide


London, UK


As Vice President of Strategy & Operations for Global Advertising Sales at BBC Worldwide Tom heads up a globally based team responsible for Sales Operations, Pricing, Inventory, Branded Entertainment and Custom Solutions across the BBC’s TV, digital and mobile media services and also including Global Brand opportunities and new ventures. 

Tom joined BBC Worldwide in November 2007 originally as the Vice President of International Advertising Sales for BBC.com. He has a particular interest in the impact of digital on the advertising industry and the opportunities arising from convergence for both established and new media. 

Prior to joining BBC Worldwide, Tom held a number of commercial roles at MSN including leading global sales strategy, opening new markets and heading up the EMEA, LATAM and Asian sales teams. Prior to this, Tom was the launch sales director for both Yahoo! UK and ZD Net UK. He has also worked on the agency side with the Saatchi and Saatchi Group and has held a number of non-executive directorships. He is currently an elected Board member of IAB Europe.